Limitless,, Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life

ABOUT T H E AUTHOR

Jim Kwik (his real name) is a widely recognized world expert in memory improvement, brain optimization, and accelerated learning. After a childhood brain injury left him learning-challenged, Kwik created strategies to dramatically enhance his mental performance. He has since dedicated his life to helping others unleash their true genius and brainpower. For more than two decades, he has served as the brain coach to students, seniors, entrepreneurs, and educators. His work has touched a who’s who of Hollywood elite, professional athletes, political leaders, and business magnates, with corporate clients that include Google, Virgin, Nike, Zappos, SpaceX, GE, Twentieth Century Fox, Cleveland Clinic, Wordpress, and such institutions as the United Nations, Caltech, Harvard University, and Singularity University.
Through keynote speeches, he reaches in-person audiences totaling more than 200,000 every year; his online videos have garnered hundreds of millions of views. Kwik is regularly featured in media, including Forbes, HuffPost, Fast Company, Inc., and CNBC. He is the host of the acclaimed “Kwik Brain” podcast, which is consistently the top educational training show on iTunes. KwikLearning.com’s online courses are used by students in 195 countries.
Kwik, an advocate for brain health and global education, is also a philanthropist funding projects ranging from Alzheimer’s research to the creation of schools from Guatemala to Kenya, providing health care, clean water, and learning for children in need. His mission: No brain left behind.


Connect with Jim Kwik at:
JimKwik.com (speaking, coaching, podcast) KwikLearning.com (online programs) Twitter: @JimKwik
Facebook: @JimKwik Instagram: @JimKwik Text 310-299-9362

E NDNOTES

CHAPTER 2

1. 
   “Digital Overload: Your Brain On Gadgets,” NPR, last modified August 24, 2010, www.npr.org/t emplates/story/story.php?storyId=129384107.
   
2. 
   Ibid.
   
3. 
   Ibid; Matt Richtel, “Attached to Technology and Paying a Price,” New York Times, last modified June 7, 2010, www.nytimes.com/2010/06/07/technology/07brain.html.
   
4. 
   Paul Waddington, “Dying for Information? A Report on the Effects of Information Overload in the UK and Worldwide,” Reuters, accessed December 11, 2019, www.ukoln.ac.uk/services/pape rs/bl/blri078/content/repor~13.htm.
   
5. 
   “Digital Distraction,” American Psychological Association, last modified August 10, 2018, ww w.apa.org/news/press/releases/2018/08/digital-distraction.
   
6. 
   Daniel J. Levitin, The Organized Mind: Thinking Straight in the Age of Information Overload
   

(New York: Dutton, 2016).

7. 
   Sean Coughlan, “Digital Dependence ‘Eroding Human Memory,’” BBC News, BBC, last modified October 7, 2015, www.bbc.com/news/education-34454264.
   
8. 
   Rony Zarom, “Why Technology Is Affecting Critical Thought in the Workplace and How to Fix It,” Entrepreneur, September 21 2015, www.entrepreneur.com/article/248925.
   
9. 
   Jim Taylor, “How Technology Is Changing the Way Children Think and Focus,” Psychology Today, December 4, 2012, www.psychologytoday.com/us/blog/the-power-prime/201212/how-te chnology-is-changing-the-way-children-think-and-focus.
   
10. 
    Patricia M. Greenfield, “Technology and Informal Education: What Is Taught, What Is Learned,”
    

Science, January 2 2009, https://science.sciencemag.org/content/323/5910/69.full.

11. 
    Richard Foreman, “The Pancake People, or, ‘The Gods Are Pounding My Head’,” Edge, March 8 2005, https://www.edge.org/3rd_culture/foreman05/foreman05_index.html.