Lesson 1 Slides-Branding

LESSON 6.1

• Branding & Licensing

• The latest Forbes magazine ranked the most valuable sports business brands globally based on overall brand value (defined as “the portion of a team's overall value that is derived from its name”)

• Nike – brand value: $16 billion
• ESPN - brand value: $11.5 billion
• Adidas - brand value: $6.8 billion

• LESSON 6.1

• Branding & Licensing

• Top Brands

• The latest Forbes magazine ranking of the most valuable event brands based on overall brand value

• Super Bowl – $470 million
• Summer Olympics - $348 million
• FIFA World Cup - $147 million

• LESSON 6.1

• Branding & Licensing

• Top Brands