Learn or leave the market

WHAT DOES LECTERA TEACH?
Remember the very first step I mentioned earlier. Lectera methodolo-
gists study the market demands and people’s needs to find out which 
courses you need most: what you want to learn, what kind of knowl-
edge and skills will help you fulfill your dreams, how you want to earn 
money and build your career. These are the requests that we tried 
to satisfy in the first place.
Studies show that business management, team leadership skills and 
effective organizational problem solving are the most important for 
people who dream of advancing their careers. In addition to this set 

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of skills and knowledge, those who want to permanently quit work-
ing in an office and start an independent business also need to learn 
specialized business skills. Other people, who are looking for a new 
job, need information on how to properly write their resume, how 
to act during a job interview and where better to look for vacancies 
for a specific job, such as secretary, office manager, programmer 
or marketing expert. Moreover, those who just want to increase their 
income often need information on where to find and how to master 
a more promising profession.
In the Digital Marketing section, you can find courses that will offer 
you all the knowledge and skills you need to be successful in such 
occupations as SMM manager, content manager, SEO specialist 
or targeting expert. These professions are in high demand, so finding 
a job in them should not be difficult at all.
Sales are probably the most popular area of knowledge and skills 
today. The ability to sell anything, from an idea to a finished prod-
uct, is one of the most important skills for building your career. 
In our courses, you will learn how to sell anything to anyone, how to 
successfully prepare answers to possible questions and objections, 
how to find an approach to any customer and successfully go through 
the entire process from presenting a product to closing a sale.
The courses in the Business section are directed primarily at those 
who want to start their own project but do not know where to start. 
They teach how to choose the best professionals for your team, 
calculate your estimated budget, take everything into account and 
successfully complete all stages on your way to turning a plan into 
a profitable enterprise. These courses have a lot of new and useful 
information, even for those who already have their own business but 
need some inspiration, a new breakthrough or help with optimization.
Leadership and communication, courses on searching for jobs and 
successful employment, creating and promoting your own brand, 
time management and developing good habits — you can find all 
of this in our courses that will help you improve your so-called soft 
skills, as well as help you be more efficient and successful, no matter 
what field you work in.

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 Chapter 8. How Lectera Works and Why We Keep Doing It.