Learn or leave the market

Distance education is an excellent way of learning for professionals 
who want to keep up with the rest of the world and its technologies. 
You can improve your skills and learn new things without even leaving 
your own house. It can save you both time and effort.

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CHAPTER 8
HOW LECTERA WORKS
AND WHY
WE KEEP DOING IT

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 Chapter 8. How Lectera Works and Why We Keep Doing It.
When we first conceived this project, 
we did a lot of extensive research 
and we can confirm that the 
standard of living today is deter-
mined by access to the latest 
information and technology, 
which keep changing, improving 
and becoming more complex all 
the time. New professional and 
everyday skills are emerging, skills 
that no one had even heard of just 
a decade ago. Businesses are run 
by Big Data, blockchain and other new 
sophisticated technologies, accurate anal-
ysis, and targeting tools, as well as new process 
management methods.
The ability to use modern technology and the latest information 
is an opportunity to improve your well-being, grow as a professional, 
pursue careers and get an education. People that do not have time 
for this will inevitably fall behind and fail badly. Once we realized that, 
we literally saw faces of our parents, friends, people we know flashed 
before our eyes.
It was painful to think that all these people, still full of strength and 
energy, would soon have to face serious difficulties. They received 
their professional education more than 10-20 years ago, and since 
then the business world has completely changed. Now they have 
families, loans, long-term plans, and at this point, they just can’t start 
studying all over again. There are also those who realized they picked 
the wrong profession and would like to learn a new one. There are 
young women who dream of making a career, but while they stay 
at home raising their babies, their degrees and professional skills 
become obsolete. What are all these people supposed to do?
Spending a few weeks or months, let alone 2 to 4 years, studying 
would be a luxury for absolutely anyone. Especially considering 

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How Lectera Works and Why We Keep Doing It. Chapter 8.
133
the fact that the institution of traditional higher education is very 
outdated and is unable to keep up with technological development.
Understanding that long-term and medium-term education 
is no longer an option, we came up with Lectera. We want every-
one to have access to the latest knowledge on the most relevant 
and important topics, so that people can learn the skills they need 
here and now, and then almost immediately be able to apply them 
and earn much more than they did before.

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 Chapter 8. How Lectera Works and Why We Keep Doing It.