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EVERY BOSS HAS TO KNOW PRODUCT



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Mila Semeshkina Learn or leave the market

EVERY BOSS HAS TO KNOW PRODUCT 
AND PROJECT MANAGEMENT
We have already mentioned the demand for teamwork, but now there 
are new forms of communities emerging that are based on the integra-
tion of different experiences, abilities and visions. Managers deliber-
ately build teams of completely different people and specialists in order 
for them to see the whole picture and develop it from all angles. A new 
team management method called Agile is designed to make managing 
these new kind of teams possible.


Skills of Businessmen and Leaders of the Future. Chapter 7.
128
Agile Management is an approach that involves flexible development 
of projects by breaking them into stages and creating prototypes (inter-
mediate versions of the final product). Agile relies on all participants’ 
creativity. This approach originated in IT, but eventually they began 
to apply it in other areas as well.
Key professional skills required for Agile Management include:

Digital management, which is the ability to use devices and soft-
ware in order to better control the work process.

The ability to analyze and segment data, as well as use Big Data.

The ability to use visualization tools, such as mind mapping. Mind 
maps are a way to graphically plan and structure ideas. Another 
example would be mapping a customer’s path, describing the 
stages they need to go through in order to buy a product from you. 
All of these tools facilitate the work of your team.
Keeping track of your product life outside the company is also import-
ant. You need continuous feedback from your customers or testers, 
as well as for them to have a sense of ownership of the result.
Working in a team involves many distractions: a constant stream 
of messages and calls, the need to deal with conflict situations, etc. For 
that reason, time management and delegation of authority play a deci-
sive role in teamwork.

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