Kenneth C. Laudon,Jane P. Laudon Management Information System 12th Edition pdf

Business intelligence

is a contemporary term for data and

software tools for organizing, analyzing, and providing access to data to help

managers and other enterprise users make more informed decisions. You’ll

learn more about business intelligence in Chapters 6 and 12.

Business intelligence applications are not limited to middle managers, and

can be found at all levels of the organization, including systems for senior

management. Senior managers need systems that address strategic issues and

long-term trends, both in the firm and in the external environment. They are

FIGURE 2-5

VOYAGE-ESTIMATING DECISION-SUPPORT SYSTEM 

This DSS operates on a powerful PC. It is used daily by managers who must develop bids on shipping

contracts.

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Part One

Organizations, Management, and the Networked Enterprise

concerned with questions such as these: What will employment levels be in five

years? What are the long-term industry cost trends, and where does our firm fit

in? What products should we be making in five years? What new acquisitions

would protect us from cyclical business swings?