Как гибнут великие и почему некоорые компании никогда не сдаются


Wolfgang R. Schmitt, “A Growth Strategy," Executive Excellence 11, no. 8 (August 1994), 17. 224



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223.
Wolfgang R. Schmitt, “A Growth Strategy," Executive Excellence 11,
no. 8 (August 1994), 17.
224.
“Scott Paper Fights Back, At Last," BusinessWeek, February 16,
1981,104; “Profits Peak for Scott Paper," Financial World, April 22, 1970, 13;
Ira U. Cobleigh, “Scott Paper Company," Commercial and Financial Chronicle.
January 22, 1970, 5; “A Paper Tiger Grows Claws," BusinessWeek, August 23,
1969, 100; “Scott Paper: Back On Its Feet," Forbes, December 15,1976, 69.
225.
“A Paper Tiger Grows Claws." BusinessWeek, August 23, 1969, 100.
226 
“Zenith Electronics Corporation," Electrical 3: Electronics, [no date), 123.
227.
“Sam Kaplan: That’s Our Plan,’" Forbes, May 15, 1968, So; “Zenith
Electronics Corporation," Electrical & Electronics, [no date), 123; “Zenith Fills
the Rooms at the Top," BusinessWeek, May 16,1970,62.
228.
“Zenith Fills the Rooms at the Top," BusinessWeek, May 16, 1970. 62.
229.
“Troubled Zenith Battles Stiffer Competition." BusinessWeek, October
10, 1977, 128; “Zenith Radio Corporation (C)," Harvard Business School, case
study #9-674-095 (Boston: Harvard Business School Publishing, 1977); “Every
Dog Needs His Flea," Forbes, May 15, 1975, 131.
230.
“The Big Winner," Forbes, April 1, 1974.
231.
Richard Hammer, “Zenith Bucks the Trend," Fortune. December
1960, 128; “At Zenith and On the Spot." Forbes, September 1,
1961, 19; “Every Dog Needs His Flea." Forbes, May 15, 1975, 131.
232.
William I. Walsh, The Rise and Decline of the Great Atlantic & Pacific
Tea Company (Secaucus, NJ: Lyle Stuart, Inc., 1986), 94, ill; “Hermit
Kingdom,” Wall Street Journal, December 12, 1958; “Pinching 500 Billion
Pennies," Fortune, March 1963, 105; “New Crowd Minds Store for the Tea
Company." BusinessWeek, June 13,1964,90.

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