Is a reason for actions, willingness, and goals. Motivation is

Applications in game design
Motivational models are central to game
design, because without motivation, a
player will not be interested in
progressing further within a game.
[103]
Several models for gameplay motivations
have been proposed, including Richard
Bartle's. Jon Radoff has proposed a four-
quadrant model of gameplay motivation
that includes cooperation, competition,
immersion and achievement.
[104]
 The
motivational structure of games is
central to the gamification trend, which
seeks to apply game-based motivation to
business applications.
[105]
 In the end,
game designers must know the needs
…

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and desires of their customers for their
companies to flourish.
There have been various studies on the
connection between motivation and
games. One particular study was on
Taiwanese adolescents and their drive of
addiction to games. Two studies by the
same people were conducted. The first
study revealed that addicted players
showed higher intrinsic than extrinsic
motivation and more intrinsic motivation
than the non-addicted players.
[106]
 It can
then be said that addicted players,
according to the studies findings, are
more internally motivated to play games.
They enjoy the reward of playing. There

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are studies that also show that
motivation gives these players more to
look for in the future such as long-lasting
experience that they may keep later on in
life.
[107]