Is a reason for actions, willingness, and goals. Motivation is

Conscious Motivation
Freud relied heavily upon the theories of
unconscious motivation as explained
above, but Allport (a researcher in 1967)
…

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looked heavily into the powers of
conscious motivation and the effect it
can have upon goals set for an individual.
This is not to say that unconscious
motivation should be ignored with this
theory, but instead, it focuses on the
thought that if we are aware of our
surroundings and our goals, we can then
actively and consciously take steps
towards them.
[42]
He also believed that there are three
hierarchical tiers of personality traits that
affect this motivation:
[42]
1. Cardinal traits: Rare, but strongly
determines a set behavior and can't
be changed

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2. Central traits: Present around
certain people, but can be hidden
3. Secondary traits: Present in all
people, but strongly reliant on
context- can be altered as needed
and would be the focus of a
conscious motivation effort.
The control of motivation is only
understood to a limited extent. There are
many different approaches to motivation
training, but many of these are
considered pseudoscientific by critics. To
understand how to control motivation it
is first necessary to understand why
many people lack motivation.
Practical applications

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Like any theory, motivational theory
makes predictions about what will work
in practice. For instance, Douglas
McGregor's Theory Y makes the
assumption that the average person not
only accepts, but also seeks out
responsibility, enjoys doing work and,
therefore, is more satisfied when they
have a wider range of work to do.
[43]
 The
practical implication is that, as a firm
gives individuals greater responsibilities,
they will feel a greater sense of
satisfaction and, subsequently, more
commitment to the organization.
Likewise allocating more work is
predicted to increase engagement.
Additionally, Malone argues that the

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delegation of responsibility encourages
motivation because employees have
creative control over their work and
increase productivity as many people can
work collaboratively to solve a problem
rather than just one manager tackling it
alone.
[44]
 Others have argued that