Is a publishing professional with more than twenty years of

5. Make It Disappear
There’s only one thing better than getting rid of it as soon as 
you touch it, and that’s never having to touch it at all.
Never automatically renew a subscription without balancing the 
periodical’s worth to you with the time it takes to process it. Don’t 
be shy about asking to be taken off mailing lists and routing slips.
For a wholesale purge of third-class mail, contact the Direct 
Marketing Association, DMA Consumer Assistance site at: 
www.
dmaconsumers.org.
6. rSVp aSap
If the paper needs only a brief response, do it right now. Create 
a speedy response:
•  A personalized sticky note
•  A note written on the bottom of the original letter or memo
•  A half-sheet of business letterhead for a short note
•  A phone call or e-mail if appropriate and more efficient
Are  you  being  callous  by  sending  the  correspondent’s  own 
paper back to her? Not at all. Callous is putting off the response 
or not responding at all. You’re being responsive and smart, and 
you’re also saving paper.