Introduction to Behavioral

See
commitment
Strategic punishment
See
punishment 
Strategic response 195, 400–1
Strictly dominant strategy 342 
‘Stripped’ prospect theory 157
Strotz, R.H. 293 
Subadditive discounting
See
discounting
Subadditivity 177, 310 
Subcertainty 177
Subgame 344
Subgame perfection 344–5 
Subgame-perfect Nash equilibrium 
(SPNE) 342, 344–5, 362–3 
Subjective expected utility (SEU) 157
Subjective value 95–6
Subjective weighted utility (SWU) 157
Subjective wellbeing (SWB) 476
Subproportionality 177
Substitution axiom
See
independence axiom
Sugden, R. 156, 191, 196, 198–9, 202–3, 
359, 371, 471–2 
Suicide bombing 437
Sunk costs 234–5 
Sunstein, C.R. 44, 80, 97–8, 246–7, 324, 
332 
Switched social contract 451–2 
Switching costs 321 
Sympathetic magic 130–1
T
Tankersley, D. 41, 50
Target workers 242–5 
Team reasoning 371–2, 416, 492
Teleological process 138 
Temporal loss-aversion 273–4
Temptation 291–2, 296, 312, 315–19 
‘Tempting fate’ 126, 130
Terrorist attacks
See
counter-terrorism policy 
Testosterone 104, 137, 143
Thaler, R.H. 14, 47, 80, 93, 186, 195, 196, 
210–11, 219–23, 228–9, 236, 237, 238, 
244–6, 247, 248, 251–3, 273, 274, 292, 
300, 314, 324, 332, 397, 408, 413, 445, 
471

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573
I N D E X
Theories, nature of 29–33, 461–2 
Third generation prospect theory 197–9
‘Three-act tragedy’ 75–6
Tice, D.M. 136–7
Ticket touting 397 
Time budgeting 232–3
Time-inconsistent preferences 291–301, 
304–5, 306–9, 311–14, 315–24, 462, 
488–9 
Time preference 40, 289–90 
Tipping 394, 397 
‘Tit-for-tat’ strategy (TFT) 398, 406–7, 
416 
Titration procedures 269 
TMS
See
transcranial magnetic stimulation
Tobin, J. 23
Tom, S.M. 169
Tooby, J. 313, 450–2, 469, 474 
‘Tragedy of the commons’ 253, 324, 339, 
442, 490 
Transaction costs 40, 271–2, 360, 401
Transcranial magnetic stimulation (TMS) 
18, 42, 56, 94
Transfer of attention exchange (TAX) 
models 203–5
Transitivity 6, 68, 149, 155, 162, 189, 
191–2, 198–9, 202, 207
Treadmill effect 91, 477–8 
‘Trending’ regime 123
Trivers, R. 127–8
Trivializations, of violations of rationality 
470–2 
Trust contract 444–5, 487
Trust games
See
games
Tversky, A. 5, 7, 14, 23, 47, 68–70, 74, 
79, 87–8, 90–2, 93, 119, 123, 150, 153, 
159–87, 223, 234, 471, 472, 473, 474, 
477
U
Ultimatum bargaining games 
See
games
Uncertainty 148, 159–60, 287, 314 
Uncertainty aversion principle 478–9 
Underconfi dence 125–6
Unpredictability 351–356 
Utility
Acquisition 93 
Anticipatory 77, 92, 275, 288, 304, 
465
Cardinal 87
Concave 286–7 
Decision 85, 86–8, 275, 288, 485–6 
Diagnostic 78, 92–3, 105–9
Experienced 86–8, 89, 105–8, 275, 288
Hedonic 86–8
Independence 265
Measurement of 95–6
Nature of 71–2, 86, 93–7
Ordinal 87
Predicted 77, 84, 465 
Real-time 89, 275, 465 
Remembered 89, 275, 465 
Residual 92
Stationary instantaneous 266
Transaction 93
Utility functions 152, 171–6
V
Value 
See
Utility
Varian, H.R. 65, 76
Ventral striatum 90, 169, 439
Ventromedial prefrontal cortex (VMPFC) 
160, 169, 314, 439–40
Vicarious consumption effect 82, 102
‘Vice’ goods 97, 105–9
‘Virtuous’ goods 97
Visceral factors 83–6, 104–5, 128, 288, 
304, 485, 486
Visceral fi t 128, 187
Volition
See
free will
von Mises, L. 7
von Neumann, J. 149, 337 

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574
W
Wakker, P.P. 84, 157, 186, 193
Walker, M. 351, 355–6 
Wang, X.T. 196–7, 223 
Wansink, B. 79, 303
Warfare 499–502 
‘Warm glow’ 395
Wason, P.C. 449 
Wason Test 412, 449–52, 468, 474, 
493 
Weber, R. 368 
Wegner, D.M. 9, 483
Weighted utility theory 156
Welfare 44, 315–20, 475–84 
‘Well-behaved’ preferences 155
Well-being
See
welfare
Wertenbroch, K. 317 
West, R.F. 471, 473 
Whistle blowing 444, 446 
Williams, M.B. 38, 266, 271–2, 300 
Willingness-to-accept (WTA) 86, 169, 
194–6, 210–3
Willingness-to-pay (WTP) 86, 169, 194–6, 
210–3
Wilson, E.O. 31, 46
Wilson, T.D. 135, 165, 368–9, 472, 477–9, 
480 
Within-subjects studies 36, 277
Wooders, J. 351, 355–6 
World Values Survey 476
WTA-WTP gap 
See
endowment effect (possession)
Y
Yanomamo tribe 183
Yen, S.-H. 197–200
Z
Zahavi, A. 136, 374, 434 
Zak, P. 440–1
Zeiler, K. 79, 194–6, 211–12
Zero-sum games
See
games
Zwick, R. 405, 407, 412 

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