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Sales practices
In 1990, Oracle laid off 10% (about 400 people) of its work force because of accounting errors. This crisis came about because of Oracle's "up-front" marketing strategy, in which sales people urged potential customers to buy the largest possible amount of software all at once. The sales people then booked the value of future license sales in the current quarter, thereby increasing their bonuses. This became a problem when the future sales subsequently failed to materialize. Oracle eventually had to restate its earnings twice, and also settled (out of court) class-action lawsuits arising from its having overstated its earnings. Ellison stated in 1992 that Oracle had made "an incredible business mistake."
Competition
In 1994, Informix overtook Sybase and became Oracle's most important rival. The intense war between Informix CEO Phil White and Ellison made front-page news in Silicon Valleyfor three years. Informix claimed that Oracle had hired away Informix engineers to disclose important trade secrets about an upcoming product. Informix finally dropped its lawsuit against Oracle in 1997.[57] In November 2005, a book detailing the war between Oracle and Informix was published, titled The Real Story of Informix Software and Phil White. It gave a detailed chronology of the battle of Informix against Oracle, and how Informix Software's CEO Phil White landed in jail because of his obsession with overtaking Ellison.
Once it had overcome Informix and Sybase, Oracle Corporation enjoyed years of dominance in the database market until use of Microsoft SQL Server became widespread in the late 1990s and IBM acquired Informix Software in 2001 (to complement its DB2 database). Today Oracle competes for new database licenses on UNIX, Linux, and Windows operating systems primarily against IBM's DB2 and Microsoft SQL Server. IBM's DB2 still dominates the mainframe database market.
In 2004, Oracle's sales grew at a rate of 14.5% to $6.2 billion, giving it 41.3% and the top share of the relational-database market (InformationWeek – March 2005), with market share estimated at up to 44.6% in 2005 by some sources.[58] Oracle Corporation's main competitors in the database arena remain IBM DB2 and Microsoft SQL Server, and to a lesser extent Sybase and Teradata,[58] with open source databases such as PostgreSQL and MySQL also having a significant[59] share of the market. EnterpriseDB, based on PostgreSQL, has recently made inroads[60] by proclaiming that its product delivers Oracle compatibility features at a much lower price-point.
In the software-applications market, Oracle Corporation primarily competes against SAP. On March 22, 2007 Oracle sued SAP, accusing them of fraud and unfair competition.[61][citation needed]
In the market for business intelligence software, many other software companies—small and large—have successfully competed in quality with Oracle and SAP products. Business intelligence vendors can be categorized into the "big four" consolidated BI firms such as Oracle, who has entered BI market through a recent trend of acquisitions (including Hyperion Solutions), and the independent "pure play" vendors such as MicroStrategy, Actuate, and SAS.
Oracle Financials was ranked in the Top 20 Most Popular Accounting Software Infographic by Capterra in 2014, beating out SAP and a number of their other competitors.
Oracle Cloud
Oracle Cloud is a cloud computing service offered by Oracle Corporation providing servers, storage, network, applications and services through a global network of Oracle Corporation managed data centers. The company allows these services to be provisioned on demand over the Internet.[33]
Oracle Cloud provides Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Software as a Service (SaaS) and Data as a Service (DaaS). These services are used to build, deploy, integrate and extend applications in the cloud. This platform supports open standards (SQL, HTML5, REST, etc.) open-source solutions (Kubernetes, Hadoop, Kafka, etc.) and a variety of programming languages, databases, tools and frameworks including Oracle-specific, Open Source and third-party software and systems.
Software as a Service (SaaS)
Enterprise applications: SCM, EPM, HCM, ERP and CX SaaS offerings
Platform as a Service (PaaS)
Oracle has branded its Platform as a Service as Oracle Cloud Platform. Oracle Cloud Platform offerings include Data Management, Application Development, Integration, Content and Experience, Business Analytics, Management and Security.
Platform services on which to build and deploy applications or extend SaaS applications: database, Java application server, mobile, business analytics, integration, process, big data, Internet of Things, Node.js etc.
Infrastructure as a Service (IaaS)
Oracle has branded its Infrastructure as a Service as Oracle Cloud Infrastructure (OCI). Oracle Cloud Infrastructure offerings include the following services.
Compute Service
Storage Service
Network Service
On July 28, 2016 Oracle bought NetSuite, the very first cloud company, for $9.3 billion. On May 16, 2018 Oracle announced that it had acquired DataScience.com, a privately held cloud workspace platform for data science projects and workloads.
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