Introduction advertising unit Structure

Following are the rules for the shopkeepers while 
displaying the goods in windows: 
1. Normally, the windows of rectangular shapes are selected and 
not the vertical one‟s because they provides for adequate space 
and easy movement of vision. 
2. The items should be arranged horizontally and not vertically 
because this allows easy gaze movement. The background of 
window should be attractive and pleasant. 
3. The windows should not be over-crowded with items because it 
strains the eyes of the viewers. 
4. The position of the items displayed should be changed from time 
to time to create variety. 
5. Proper lighting and illumination of the window should be done so 
that they focus on the special features of the product. 

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6. The display technique should not violate the basic rules of 
decent approach. There should not be overcrowding of expensive 
good in too fashionable setting otherwise, the respects would be 
frightened and the result would be negative. 
(b) 
Interior Decoration :
It refers to the various designs and 
equipments used by a retailer inside his shop. Showcases, 
counters, lighting arrangement, ventilation etc. It creates a pleasant 
atmosphere for the prospects and increases their comforts. 
Effective interior decoration does not require lot of space but it 
makes appropriate use of the available space to provide for easy 
movement and get up. 
(c) 
Counter Display:
It refers to arranging the products located 
within the shop. Counter display helps the customer to know about 
all the items which are available in the shop. Such a facility is not 
available in window display because all the items cannot be 
presented in the window. 
A good salesman must see that he should not show any goods 
which may go against the window display. Secondly, counter 
display must bring out as many varieties as are related to the