Introduction advertising unit Structure


 Characteristics of a Good Slogan



Download 0,95 Mb.
Pdf ko'rish
bet162/190
Sana02.03.2022
Hajmi0,95 Mb.
#477555
1   ...   158   159   160   161   162   163   164   165   ...   190
Bog'liq
sybcom-avtg-eng

13.8.2 Characteristics of a Good Slogan : 
A good slogan should : 
1. Contain a definite sales idea : 
2. Be compact in their construction : 
3. Be hardly more than 7 words long : 


170 
An ideal slogan is short, simple, easily remembered and filled 
with pleasing suggestion of the product. The simplest slogans are 
the hardest to create. To create a good slogan is to define what you 
want to say in as many words as necessary. 
13.9 LOGO 
13.9.1 Meaning : 
The word „logo‟ comes from the Greek word „logos‟ meaning 
„simply the world‟. The noun „logos‟ also appears in the Bible 
signifying „the word of God‟. Today the world logo is used in 
marketing and in adver
tising parlance. From the coveted double „R‟ 
of Rolis Royce to the immediately recongrusable script that Coca-
Cola uses, logos are quickly identified by everyone. Apart from 
large corporations in every country even the small businessman 
and one-man enterprises have adopted the corporate logo as a 
means for creating brand recognition and corporate image. 

The need for a logo arises from the need to 
be different, followed closely by the need to be recognised. 
Your own given name could be a good example of a logo. In 
your childhood days, the name is a device to attract your attention 
and to differentiate you from others. Over time as one grow up, the 
name takes on newer meanings to yourself and finally becomes a 
matter of great pride when you dash off a signature on a letter
cheques or some other document. It is your expression (difference, 
distinction and recognition) saying “this is me”. 
The company‟s logo is the corporate signature. It reposes in 
itself the collective pride of the company and is designed with great 
care to represent the personality of the company and product. 
Diversified Corporation use a variety of symbols as part of their 
logos. ITC uses the upwards steeply, which also conveys the sense 
of growth as well as excellence. 
Welcome group uses unique folded hands symbols to denote 
hospitality in the inimitable Indian style. Others too use Indian 
leitmotifs like LIC which uses two supped hands to denote security 
is care. Logos today go beyond just being mere symbols. They 
represent the spirit, the belief, the raison„d‟ ere of companies and 
brands. Logos the world over have their own logic which is 
distinguishable, easily recognised and identifiable. 



Download 0,95 Mb.

Do'stlaringiz bilan baham:
1   ...   158   159   160   161   162   163   164   165   ...   190




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish