Introduction advertising unit Structure

4.14 SUMMARY
Selection of right media is important for achieving the 
objectives of advertising. Selection of right type of advertising 
media depends on the factors like the nature of production, market 
requirement, advertising objectives, distribution strategy, budget, 
competitors‟ choice, media availability etc. 
There are a number of advertising media choices available 
in India like Radio, FM Radio broadcasting, Internet, Television, 
Press, Magazine and Journals, Mural advertising act. But not any 
single media can satisfies all the objectives of the company. 
4.15 QUESTIONS
1. What is Advertising Media? Explain the main factors to be kept 
in mind while selecting advertising media. 
2. What is Advertising Media? Explain the determinates of 
advertising media. 
3. What do you understand by Radio Advertising? Explain its 
merits and demerits of Radio Advertising. 
4.
Radio Publicity has become a „must‟ of the Modern Business”. 
Comment. 
5. What is FM broadcasting? Explain modulation characteristics of 
FM Radio broadcast 
6. What is Internet Advertising? What are the types of Internet 
Advertising? 
7. What are the advantage and disadvatanges of Internet 
Advertising. 
8. Television Publicity has become a must of the Modern 
Advertising.” Comment. 

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9. What is Television Advertising? Give its Merits and Demerits. 
10. What is Press Advertising? What are its Forms? Describe the 
Advantages and Disadvantages of each. 
11. What is Mean by Press Advertising Media? Discuss the Various 
Forms of Press Advertising. Explain the Merits and Demerits of 
each 
12. Write notes on : (a) Film Advertising (b) Point of Purchase 
Advertising (c) Speciality Advertising (d) Video Advertising 
13. What do you understand by Outdoor Advertising Media? What 
are its Forms? Explain its Merits and Demerits 
14. What do you Mean by Mural Advertising? Discuss its Merits and
Demerits. 
15. What is Meant by Outdoor Advertising? What are its Main
Characteristics? Discuss its Advantages and Disadvantages. 
16. What are different forms of Displays? 
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