Electronic advertising:
Advertising is done on the open networks, through websites. Potential customers
access the websites and obtain the information they need which enables them
thereafter to proceed with the transaction is suitable cases. If the e-commerce
business is restricted to putting up a website alone, then the rest of the
transaction is completed through traditional means; i.e. the placing of orders by
telephone or mail, the making of payment by cheque and credit card and the
delivery of goods through a carrier, the telephone etc. being referred to as
intermediaries.
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