International business, 7e



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INTERNATIONAL BUSINESS, 7e

  • Czinkota
  • Ronkainen
  • Moffett

Chapter 1

  • The International Business Imperative

Learning Objectives

  • To understand the history and impact of international business.
  • To learn the definition of international business.
  • To recognize the growth of global linkages today.
  • To understand the U.S. position in world trade and the impact international business has on the United States.
  • To appreciate the opportunities and challenges offered by international business.

Need for International Business

  • More and more firms around the world are going global, including:
    • Manufacturing firms
    • Service companies (i.e. banks, insurance, consulting firms)
    • Art, film, and music companies

Need for International Business

What is International Business?

  • International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals, companies, and organizations.

Types of International Business

  • Export-import trade
  • Foreign direct
  • investment
  • Licensing
  • Franchising
  • Management contracts

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