Malcolm Gladwell
Malcolm Gladwell’s first book, The Tipping Point, created a
sensation: It contained original thinking with huge practical
applications. He followed that book with others that were equally
creative, and just as successful.
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“Little things can make a big difference.” “Trust your gut and follow your instincts.”
“Success usually comes down to hard work and learning from what other people have
already done.”
These familiar sayings are a lot more than just words to Malcolm Gladwell. He has
written a number of internationally bestselling books that use science and statistics to
prove why such simple sayings are true.
Gladwell, who was born in England but raised in Canada, has been a newspaper and
magazine writer for many years, but his books have made him famous.
His first book, The Tipping Point, demonstrates how small ideas and trends can build up
into a huge force. A catchy idea that gets out at the right time to well-connected people
can literally change the world. Using concrete examples, he shows how some products
and brands get to be famous, seemingly overnight, and how we can use this same method
to make important social issues into the topics everyone is talking about.
In his second book, Blink, Gladwell writes about our minds, and about how quickly our
subconscious is able make good decisions. In other words, our so-called “gut instincts”
(the thoughts and emotions we have without consciously thinking about them) are usually
reliable. He also says that if you work at learning and practicing how to do something,
you can tap the power of your subconscious to do it automatically - quickly and
effectively.
In his third book, Outliers, Gladwell explains that while the extraordinary people we see
changing the world have often had lucky breaks, we can nevertheless achieve amazing
success by taking advantage of our opportunities and simply putting in the effort. He
demonstrates, through examples, that success usually comes after a long history of work
by many people, each of them building on what others have done before - and he points
out that we can all be part of that chain.
Malcolm Gladwell wants his work to inspire people. He states, “If you work hard enough
and assert yourself, and use your mind and imagination, you can shape the world to your
desires.” The “working hard” part is the key: “Practice isn’t the thing you do once you’re
good; it’s the thing that makes you good.”
Through his books, Gladwell has done what he advises other people to do - use one’s
ideas and efforts to make positive changes. Time magazine has named him one of the one
hundred most influential people in the world.
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