Innovations in Foreign Direct Investment Attraction

TABLE 4.

 Activity Categories of the the Invest Canada-Community Initiatives (ICCI) Program

FDI Training

FDI Strategic Planning and Analysis FDI Tool and Material Development Lead Generation and Meetings 

with Potential Investors

Examples:

• FDI train-

ing (course, 

webinar)

Examples:

• FDI strategy/framework

• Business retention and expan-

sion plan for FDI

• Best practices/bench-marking 

studies

• FDI action plan

• SWOT analysis (Strengths, 

Weaknesses, Opportunities, 

Threats)

• Market studies

• List of key sectors as invest-

ment attraction targets

Examples:

1. Business case

2. Development or redesign of 

FDI website

3. Addition of significant ar-

chitecture or functionality on 

website for FDI attraction

4. Economic database analysis/

acquisition

5. Region/community econom-

ic profile

6. Labor force profile

7. Sector-specific fact sheets

8. Design and layout of promo-

tional material

9. Site selection criteria for po-

tential investors/site selectors

Examples:

• List of prospective in-

vestors/targeted company 

research

• Meetings in Canada with 

potential foreign investors

• Meeting with potential 

pre-qualified foreign inves-

tors overseas