Innovation in the modern education system



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American Part 18

 
 
INNOVATION IN THE MODERN EDUCATION SYSTEM 
448
products of a specific brand, and making a decision based on the choice 
of one of the suppliers available in the market. 
The advantage of a functional service is its ease of management. At 
the same time, with the expansion of the product range and the enterprise 
market, the effectiveness of this scheme decreases, it becomes difficult to 
develop a plan for each individual market, it becomes difficult to regulate 
the entire marketing activity. 
A marketing mix is a combination of four components: product, price, 
distribution, and sales promotion. In order to carry out all marketing 
activities, it is necessary to create four systems in production - marketing 
information, marketing planning, organization of marketing services and 
creation of marketing control. All of this makes up the marketing 
management process. 
When service companies think about marketing strategies, they usually 
think of outbound and direct methods, i.e., direct referrals to prospective 
customers and clients. review messages. The goal in this approach is to be 
convincing and engaging so that your audience can respond and 
participate in the service offered. 
As long as marketing exists, these methods will undoubtedly be on 
trend. But service marketing strategies have evolved over the years, 
especially since the advent of digital marketing. The behavior of service 
customers has changed. They are more likely to do an internet search to 
find a service firm and probably read customer reviews to evaluate their 
services.This has actually expanded the range of service marketing 
strategies you have at your disposal.
In summary, in order to remain competitive, you need to regularly 
monitor your service marketing strategies, evaluate them, and identify areas 
that need to be improved. It is important to understand that the online and 
digital marketing industry is evolving much faster than other industries. 
Service marketing firms emerge as leaders who have successfully collected 
and used information about their performance - crossing a number of 
marketing efforts. But a company must have the will to succeed, otherwise 
no strategy will work. 

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