Innovation in the modern education system



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American Part 18

 
 
INNOVATION IN THE MODERN EDUCATION SYSTEM 
727
2.1 Changes in The format of Restaurant business. Today, the market for 
loyalty programs, most of which are based on the use of plastic cards, is very 
wide. For example, the average resident has 13 discount cards (a resident of 
large cities is about 30-50), and it is not used commonly , and at least a 
third of them do not even remember! As a result, in order to develop an 
effective and efficient loyalty program, it is necessary to take into account 
the factor of usefulness and desirability of a particular privilege. The benefits 
provided should have value for a strictly defined category of users. 
Currently, there are two main types of loyalty card programs that are used in 
the restaurant business, at enterprises of various formats(1). 
4.Discussions.
Create a personal account on the restaurant's website. One of the 
most modern ways to encourage guests is to create a personal account on 
the restaurant's own website(2-P.38). This introduction allows you to expand 
the range of opportunities for a potential consumer: 
− choosing a table in online mode with further booking of the one you 
like table size; 
− possibility of preliminary acquaintance of the consumer with new 
dishes, presented in the menu; 
− getting acquainted with promotions and upcoming events; 
− view interior solutions of restaurant halls. 
Creating office supplies. The stylish daily planner will undoubtedly draw 
the guest's attention to a curious and entertaining event opposite the 
festive date and will remind you about our restaurant for the whole coming 
year. 
Dissemination of information about restaurant events. A classic modern 
way to inform the guest about various events via email. And in no case 
should you encroach on your personal space guest: mailing lists should not 
be intrusive, and the guest should be able to unsubscribe from them at any 
time. 
Maintaining a restaurant group (club) in social networks. One of the 
dynamically developing types of information is the creation of a group in 
social networks "Vkontakte", "Facebook", which allows you to draw the 
attention of the most active and energetic users to our restaurant. 
Catering services. A dynamically developing area that has already 
gained wide popularity is the provision of field service services. The direction 
is quite profitable, and the provision of services can be either full or partial, 
for example, the provision of services for creating an event scenario or 
providing a hall for holding a themed party and drawing up a menu. 



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