Improvement of the activities of small businesses on the basis of innovative marketing technologies



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References:

Ansoff, I., (1957) ‘Strategies of diversification’, Harvard Business Review 25(5), Harvard Business School Publishing,

Brian D. Evans. 4 Ways You Can Make Your Company Memorable (and Not Boring) // https://www.inc.com/author/brian-d-evans

Kotler P., Kartajaya H. and Den Huan Hooi, (2019) Asian Competitors: Marketing for Competitiveness, World Scientific Press,



Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Jha Mithileshwar, Marketing Management: A South Asian Perspective, Pearson, Porter, Michael (January 1, 2008). "The Five Competitive Forces That Shape Strategy". Harvard Business Review.



1 Written by the author while writing research


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