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Ansoff, I., (1957) ‘Strategies of diversification’, Harvard Business Review 25(5), Harvard Business School Publishing,
Brian D. Evans. 4 Ways You Can Make Your Company Memorable (and Not Boring) // https://www.inc.com/author/brian-d-evans
Kotler P., Kartajaya H. and Den Huan Hooi, (2019) Asian Competitors: Marketing for Competitiveness, World Scientific Press,
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