Ielts vocabulary Masterclass book + ielts listening & Reading Dictionary: Dominate Proficiency Level Vocabulary for ielts listening, Reading, Writing & Speaking

T
OPIC
 5: A
DVERTISING
Persuade = convince someone of something
For example: The role of advertising is to persuade customers to buy
products they don’t necessarily need.
Unavoidable = certain
For example: If you allow advertisers to promote gambling, people will
gamble more. It’s unavoidable.
Effective = when something achieves its purpose
For example: effective advertising sells products and creates brand
awareness.
Ploy = trick
For example: Shops use special discounts as a marketing ploy to
encourage people to go into their shops and buy other products. People
go into the shop for the discount and end up buying products that are not
on discount.
Intrusive = invasive
For example: I find intrusive advertising like internet popups and
cookies really annoying.
Hype-up = exaggerate for a commercial or public relations interest
*Note: we also use ‘hype’ as a noun meaning exaggeration (usually for
commercial reasons)
For example: It’s important to ignore the hype when you’re trying to
choose a good restaurant.

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Endorse = officially recommend a product or a company
For example: Nike are endorsed by famous professional footballers all
over the world.
Gullible = too trusting or easy to trick
For example: I think we are all quite gullible as consumers. We often
believe companies just because they advertise on TV. 
Prominent = noticeable or extraordinary
For example: A prominent marketing guru argues that all publicity,
whether it’s positive or negative, is actually good for a company.
Entice = tempt by offering something
For example: Fast food companies entice us with adverts of delicious
looking food, but when you actually try it, it’s often disappointing.
Bombard = continuously direct something towards someone
For example: We are constantly bombarded with adverts every day on
TV, online, on the radio, in newspapers and even on the street. It seems
like everywhere we look there’s an advert.
Inescapable = something you can’t avoid.
For example: It seems like everywhere we look there’s an advert, it’s
inescapable.

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