Ielts vocabulary Masterclass book + ielts listening & Reading Dictionary: Dominate Proficiency Level Vocabulary for ielts listening, Reading, Writing & Speaking

T
OPIC
 5: A
DVERTISING
Persuade
= convince someone of something
Unavoidable
= certain to happen
Effective =
when something achieves its purpose
Ploy =
trick
Intrusive
= invasive
Hype-up =
a phrasal verb meaning to exaggerate for a commercial or
public relations interest
Hype=
we also use ‘hype’ as a noun meaning exaggeration (usually for
commercial reasons)
Endorse
= officially recommend a product or a company
Gullible
= too trusting or easy to trick
Prominent
= noticeable or extraordinary

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Entice =
tempt by offering something
Bombard
= continuously direct something towards someone
Inescapable =
something you can’t avoid.

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Exercise
Choose a word or phrase from the definitions above and write it in the
correct gap below.
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If there is more than one possible answer, choose the best option
for the sentence.
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You might need to use the same word or phrase more than once
in some cases.
-
You may need to adapt the form of the word to fit into the
sentence. For example, you might need to change a verb to third
person singular to ensure subject-verb agreement like
bond-bonds.
1. If you allow advertisers to promote gambling, people will gamble
more. It’s …………………….
2. We are constantly …………………… with adverts every day on
TV, online, on the radio, in newspapers and even on the street. It
seems like everywhere we look there’s an advert.
3. I think we are all quite ………………. as consumers. We often
believe companies just because they advertise on TV. 
4. It seems like everywhere we look there’s an advert, it’s
…………………..
5. Fast food companies ………… us with adverts of delicious
looking food, but when you actually try it, it’s often
disappointing.

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6. ……………… advertising sells products and creates brand
awareness.
7. A ………………… marketing guru argues that all publicity,
whether it’s positive or negative, is actually good for a company.
8. Shops use special discounts as a marketing ……………… to
encourage people to go into their shops and buy other products.
People go into the shop for the discount and end up buying
products that are not on discount.
9. I find …………… advertising like internet popups and cookies
really annoying.
10. The role of advertising is to ……………….. customers to buy
products they don’t necessarily need.
11. It’s important to ignore the ………………… when you’re trying
to choose a good restaurant.
12. Most companies …………. their products to sell more. 
13. Nike are …………….. by famous professional footballers all
over the world.

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