Competition issues
Ensuring competition and entry opportunities for other market players, particularly smaller ones,
is an ongoing policy priority. The open architecture of the Internet does not necessarily result in more open
markets, because e-commerce among businesses is usually initiated by dominant companies in value
chains. E-business and Internet strategies appear to be reinforcing market structures and the role of these
companies. The EBIP study indicates that large companies with the most bargaining power in the supply
chain tend to lead the establishment of B2B e-commerce, while other firms, including small ones, react to
such initiatives (OECD, 2002a).
While Internet commerce provides SMEs with opportunities to participate in new supply chains
and markets, they may compete and conflict with established channels and established market structures.
There may be explicit or implicit pressures from leading firms to maintain existing channel structures and
networks or to refrain from participating in new channels.
Competition authorities need to monitor possible anti-competitive behaviour as the electronic
marketplace evolves. Technological factors also come into play. In some sectors, SMEs need to adopt
specific e-business practices to become part of supply chains (e.g. automobile manufacturing). This
highlights the importance of technology neutrality and interoperability (open platforms) as policy
principles to encourage a level playing field in terms of market structure. Open source software has been
proposed as one means of reducing anti-competitive pressures. It may be easier for small firms to have
relationships with larger firms at lower cost if open source fosters wider compatibility between different
applications and operating systems and lowers the cost of ICT adoption.
Most competition authorities in OECD countries, independently or in co-operation with others in
different jurisdictions, have examined how on-line markets, both B2B and B2C, may facilitate collusion
and the exercise of buyer/supplier power and whether traditional antitrust tools are sufficient to address
these issues. There has been a policy focus on small players that may be in a weaker position in relation to
larger dominant suppliers and customers that could exercise anti-competitive pressures and lock-in..
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