Hyperfocus



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hyperfocus

THE POWER OF HYPERFOCUS 
INTRODUCING HYPERFOCUS 
Think back to your last uber-productive work day, one when you accomplished a huge 
amount. On that day, chances are a number of things were true. 
For starters, you were probably focusing on only one thing
—maybe out of necessity, 
driven by a deadline. This one task filled your attentional space. 
You were also likely able to dodge distractions and quickly got back on track every 
time an interruption did come up. While you were working with intense focus, you 
weren’t working frantically, constantly switching between tasks. When your attention 
wandered
—which it still did often, but less than usual—you quickly brought it back to 
the task at hand. 
Your work was probably also at a comfortable level of difficulty: not so hard as to be 
intimidating; not so easy that it could be done out of habit. Because of this, you may 
have even become 
completely
engrossed in your work, entering a “flow” state, where 
each time you looked at the clock another hour had flown by, even though you 
experienced that time as only fifteen minutes. Miraculously, you managed to accomplish 
the equivalent of several hours of work in each of them. 
Finally, once you overcame the hurdle of getting started, you experienced little 
resistance to continuing. Even though you were working hard, you weren’t exhausted 
afterward; curiously, you were less tired than after slower workdays. Your motivation 
remained strong even if you had to stop working because you got hungry or had a 
meeting or it was time to head home. 
On this day you activated your brain’s most productive mode: 
hyperfocus
.
*
 
When you hyperfocus on a task, you expand one task, project, or other object of 
attention . . . 


- 60 - 


- 61 - 
. . . so it fills your attentional space completely. 
You enter this mode by managing your attention deliberately and purposefully: by 
choosing one important object of attention, eliminating distractions that will inevitably 
arise as you work, and then focusing on just that one task. Hyperfocus is many things at 


- 62 - 
once: it’s deliberate, undistracted, and quick to refocus, and it leads us to become 
completely immersed in our work. It also makes us immensely happy. Recall how 
energized you were by your work the last time you found yourself in this state. In 
hyperfocus you might even feel more relaxed than you usually are when you work. 
Allowing one task or project to consume your full attentional space means this state 
doesn’t make you feel stressed or overwhelmed. Your attentional space doesn’t 
overflow, and your work doesn’t feel nearly as chaotic. Since hyperfocus is so much 
more productive, you can slow down a bit and still accomplish an incredible amount in a 
short period of time. 
This mode may feel like an elusive luxury in the on-the-go environments in which we 
work and live today. But nothing could be further from the truth. Hyperfocus means 
you’re 
less
busy, because you’re permitting fewer objects into your attentional space. 
Picking wh
ich tasks to work on ahead of time lets you focus on what’s actually important 
in the moment. This has never been more crucial than in our knowledge-work 
environments, where not all tasks are created equal. You’ll often accomplish more in 
one hour of hyperfocus than in an entire day spent filling your attentional space to the 
brim with multiple
—and often undeliberate—concerns. This is counterintuitive but 
absolutely essential advice: the more demands made on your time, the more essential it 
becomes to choose what
—and how many—things you pay attention to. 

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