Wiley & sas business Series

   NOTES 
   1.  See Evan Stubbs,  
Delivering Business Analytics: Practical Guidelines for Best Practice  
(Hoboken, NJ: John Wiley & Sons, 2013), Chapter 2. 
   2.  John P. Kotter,  Leading Change  (Boston: Harvard Business Review, 2012). 
   3.  This framework is a simplifi ed version of the one presented in Chapter 3 of my pre-
vious book,  The Value of Business Analytics . The top level in this book, “The Intelligent 
Enterprise,” equates to the top three levels as described in my prior book. Where 
they are presented as discrete levels in my prior book, they are described as a con-
tinuum in this book.   

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