Understanding Psychology (10th Ed)

BECOMING AN INFORMED CONSUMER OF PSYCHOLOGY:
Identifying Drug and Alcohol Problems 169
C H A P T E R 6
Learning 172
M O D U L E 1 7
Classical Conditioning 175
The Basics of Classical Conditioning 176
Applying Conditioning Principles to Human Behavior 178
Extinction 179
Generalization and Discrimination 180
Beyond Traditional Classical Conditioning: Challenging Basic Assumptions 180
M O D U L E 1 8
Operant Conditioning 183
Thorndike’s Law of Eff ect 183
The Basics of Operant Conditioning 184
APPLYING PSYCHOLOGY IN THE 21st CENTURY:
Dollars for Scholars: 
Should Parents and Children Be Paid for Doing the Right Thing? 188
PSYCHWORK:
Seeing Eye Guide Dog Trainer 192
BECOMING AN INFORMED CONSUMER OF PSYCHOLOGY:
Using Behavior Analysis and Behavior Modifi cation 194
M O D U L E 1 9
Cognitive Approaches to Learning 198
Latent Learning 198
Observational Learning: Learning Through Imitation 200
NEUROSCIENCE IN YOUR LIFE:
Learning Through Observation 201
EXPLORING DIVERSITY:
Does Culture Infl uence How We Learn? 202
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Contents 
xv
C H A P T E R 7
Memory 206
M O D U L E 2 0
The Foundations of Memory 209
Sensory Memory 210
Short-Term Memory 211
Working Memory 213
Long-Term Memory 214
NEUROSCIENCE IN YOUR LIFE:
Experience, Memory, and the Brain 219
APPLYING PSYCHOLOGY IN THE 21 st CENTURY: 
In Pursuit of a Memory Eraser 220