The 5 am club

Tactic #2: The 90/90/1 Rule
The Insight:
Doing real work versus artificial work, daily and with absolute
consistency, will give you a Gargantuan Competitive Advantage born of
mastery. Productivity of virtuoso-level quality is rare. And the marketplace
pays most for something that is scarce. Legendary achievers concentrate all
their attention and effort on one core project at a time so they harness the
fullness of their cognitive capacity and their precious energy on releasing
glorious products that turn their industry on their head. To work like this, you
need to install the daily habit of exploiting your best professional hours to
offer your finest productive results. When you show up for work, it’s not the
time to shop online, to gossip or to check messages. It’s showtime. For the
superproducer.
The Implementation:
For the next ninety days, schedule yourself to invest the

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first ninety minutes of your workday on the one activity that, when completed
at world-class, will cause you to own your field. This ninety-minute period
must be completely free of any noise and interruptions. Place your devices in
a bag marked, “for my 90/90/1 period.” And then leave that bag in another
room. Installing clear boundary fences that block access to temptations is a
potent tactic to decrease them.