The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future



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The 100 Startup Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau (z-lib.org).epub

KEY POINTS
 By leveraging skills and contacts, you can be in more than one place
at the same time. Strategies to do this include outsourcing, affiliate
recruitment, and partnerships.
 Use the hub-and-spoke model of maintaining one online home base
while using other outposts to diversify yourself.
  When  it  comes  to  outsourcing,  decide  for  yourself  what’s  best.  The
decision  will  probably  come  down  to  two  things:  the  kind  of
business you’re building and your personality.
  Carefully  chosen  partnerships  can  create  leverage;  just  make  sure
that’s  what  you  want  to  do.  Use  the  One-Page  Partnership
Agreement for simple arrangements.
 


*
I’m  grateful  to  Chris  Brogan  for  the  term  outposts  as  well  as  the
general  concept  of  the  hub  and  spoke  applied  to  building  a  brand.  Darren
Rowse and Chris Garrett also contributed to this conversation.

Patrick  and  Rich  use  a  good  cop-bad  cop  routine  in  handling  their
business,  which  relates  well  to  their  differences:  Patrick  was  in  the  Peace
Corps and Rich was in the Marine Corps. Patrick has kids and lives on the
East Coast; Rich is childless and lives on the West Coast.

I was a customer of Copley Trash Services, and one week I neglected
to  pay  my  dues.  A  polite  note  was  placed  on  my  door:  “Did  you  forget
something?”  I  shamefully  paid  up  and  included  an  extra  50  cents  in  late
fees.


 



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