Love for customers. Every order sent by mail includes a personalized
thank-you note from an employee, encouraging customers to call if they
need help with a pattern, plus free samples of other products. If an item is
back ordered because of a computer glitch, an employee will call the
customer proactively to apologize and ask if she would like a substitution.
“Be nice to people and provide a great service” may not sound like much
of a differentiation, but all these things add up. Whether you have a retail
store or not, you could learn something from Happy Knits.
Do'stlaringiz bilan baham: |