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Gather people on social media. 
You could try a TweetChat and talk 
about your topic or any other relevant topic. Make your relationships 
real by meeting your local followers and fellow tweeters.
• 
Change your existing content to suit various social media 
destinations
. You could convert YouTube videos into tweets, 
SlideShare presentations, blog posts, podcasts or any other form of 
social media content. This should increase exposure for that specific 
content on social media.

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26 
CHAPTER 6: HOW TO INCREASE YOUR 
SOCIAL MEDIA CLICKTHROUGH RATES
To effectively drive traffic to your website via social media, you have to 
improve your social media clickthrough rates first.
Remember that your website is where your target audience will find answers 
to their questions and where they can start a potential relationship with you 
as your readers. It is also where you can give them value and even 
encourage them to buy from you.
However, you can’t assume that all your social followers and fans will go to 
your website. You need to give them a little more encouragement to proceed 
to your website and start establishing a relationship with them.
You can do that following these steps.