There are 6 unique conversation networks on Twitter
. These are
the following:
a. Polarized crowds, which discuss polarizing topics, such as politics,
and do not interact with groups they are in disagreement with;
b. Tight crowds, which usually consist of professionals, conferences,
or hobby groups that interact about ideas, opinions, and information;
c. Brand clusters, which discuss celebrities and products that are of
mass interest but with minimal connectivity;
d. Community clusters, which discuss popular topics and global news
events and are often disconnected from each other;
e. Broadcast network, which usually consists of the loyal followers of
pundits and media outlets who have little interaction with each other;
f. Support network, which are created as government agencies,
organizations, and companies respond to customer queries,
requests, and complaints, with the company or organization replying
to disconnected users.
If you want brand engagement, target the community clusters and tight
crowds, and possibly the support networks. Find the Twitter network
that suits you best.
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