Microsoft Word marketing doc

Agent Middlemen 
Agent middlemen are also to be called as functional middlemen. Agent 
middlemen are those who do not take the title of the goods but do actively assist 
in the transfer of titles. They work on commission basis nd stand as a mediator 
between buyers and sellers. Generally, the manufacturers of single product or 
limited lines of products find it most economical. Agent middlemen are highly 
useful particularly for the widely scattered markets which are located at long 
distances from factories. The different types of Agent middlemen and their 
services offered to manufacturers and buyers are discussed below : 

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a) 
Commission Agents
Commission agents are those agents who buy and sell goods for others 
on commission basis. Commission agent does business on his own but 
does not undertake any risk. When he is authorised to buy the goods, he 
is deemed as purchasing agent and authorised to sell the goods he is 
deemed as selling agent. Apart from purchasing and selling of goods, he 
also undertakes certain marketing functions such as transportation, 
storage, sales promotion packaging etc. Selling agents if they bear the 
loss of bad debts are called as Delcrede Agents, and they are paid extra 
commission for this services called “Delcrede Commission”. 
b) 
Brokers
A broker is an agent employed to make bargains and contracts in matters 
of trade, commerce between two parties for a compensation commonly 
called brokerage. The broker brings buyers and sellers together and 
facilitates negotiations in the name of others. A broker does not take title 
to goods but he only negotiates for the sale. He does not take possession 
of the goods. They operate from their fully equipped offices. Brokers 
operate in the market for manufactured goods, mines and farm products.
Their services are also widely used for the sale and purchase of real 
estates, securities, insurance etc.
c)