Microsoft Word marketing doc

Credit cards : 
It was only in the eighties that credit cards, the symbol of “Consumption 
Communities” entered the Indian market. Diners club of India was the first to 
introduce credit cards in India. The Central Bank of India brought in the central 
card, soon the card had a membership of over 20,000 and member 
establishments of over 6,500. The card was tailored to suit the middle class of 
India. The Central card is also tied to the master card – an international credit 
card. Then came the Andhra Bank card, which had an added attraction, it came 
free of membership fee and admission fee. 
The credit card ceased to be a mere status symbol. Buying without 
instant cash and ever drawing instant cash without a bank balance, using the 
credit card, started appealing to them. It has started serving as a new instrument 
of marketing. 
Courier Service : 
Private courier service, also known as the express industry, which is of 
relatively recent origin in India has grown rapidly in the past few years and has 
become a Rs. 400 crore per annum industry. It is currently growing at 30 to 
35% per annum. The structure of the business too has undergone a rapid 
change. There has been a quick proliferation of the number of operators. 
There are about 4,500 medium and small scale players and a dozen major 
players. DHL, Skypak, Blue Dart, Elbee services and Overnite Express are 
some of the major players. A good number of the major players have 
international connections and tie-ups for world wide operations. 
Even the department of posts and Telegraphs has entered the field with 
their EMS-Speed post. This has been a particularly interesting development, a 
government department waking up to loss of business and reacting like a private 
entrepreneur adding to the competitive character of the business. 
The business of courier service has become so competitive that each 
agency is now trying to gain some distinction to survive in the business. 

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