Figure 8
Source: Author’s calculation.
In turn, we use the above B2C forecasts to project how the average number of travelers per country of
origin —that is, not the total number of visitors— will increase as the use of digital platforms grows in the
14
As stated in the introduction, we pay particular attention to MENA and SSA countries, as the two regions have
only recently been catching up with the rest of the world in terms of the use of digital tools.
3.5
4.0
4.5
5.0
5.5
6.0
6.5
7.0
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