Giorgi baRaTuria

literatura
References

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2. 
   Teinowitz, I.-Election ad spending hits record 1.6 billion. Advertising Age 2004.
   
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   Todorov, A., Mandisodza, A. N., Goren, A., & Hall, C. Inferences of competence from faces predict election outcomes. 2005.
   
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   Margaret Scammell - Brand Blair is dead. Long live brand Blair 2006.
   
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   Douglas Holt - Branding as cultural activism, Harvard Business School Press (Sept. 2004)
   
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   Tom Quinn - Political Communications II: Political Marketing GV519 – British Political Parties 3 March 2009.
   
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   Butler, P. and Collins, Political marketing: structure and process”, European Journal of Marketing 2004.
   
8. 
   Catterall, M., Maclaran, P. and Stevens, L, Critical reflection in the marketing curriculum, Journal of Marketing Education, 2002.
   
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   Chilton, P., and Schaffner, “Discourse and Politics”, Discourse as Social Interaction. London: Sage Publications 2003.
   

Kakhaber Djakeli
Newest research methods of political marketing
and political branding
Summary
The article is about how to research Political Brands, their nature and character, using all these for political success. Brands are positioned in the minds of their target audiences. While brand managers and political strategists can work hard to influence how those brands are perceived, ultimately brands are what the target audiences think they are.
Key Words: Marketing, political marketing, political branding, brands, marketing research, marketing survey, marketing-management.
Reviewer – professor Shota Dogonadze, Georgian Technical University
Джакели Кахабер Тенгизович
Новые научно-исследовательские методы политического маркетинга и политического брендинга
Резюме
Статья описывает способы исследования политического бренда, по характеру и содержанию, его применения для политического успеха. Бренды позиционрованны в целевых аудиториях. Тогда как бренд-менеджеры и политические стратегисты могут работать для поддержания влияния бренда, бренды на самом деле являются тем, чем целевая аудитория о них помышляет