Final report

serviced accommodation subsector, SMEs with low levels of digitalisation indicated that  “insufficient 

knowledge to identify opportunities” was a significant difficulty in implementing digital technologies.  

In the 

travel agent/tour operator subsector, both low and medium/highly digitalised SMEs indicated that 

“insufficient technical knowledge” was a difficulty, although this was stronger amongst the medium/highly digitalised 

firms. Medium/highly digitalised SMEs also indicated “impacts on personnel practices” as a considerable difficulty, 

suggesting their concern for training and skill development. 

                                                           

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 “Costs” were not specifically defined in the survey, but we might assume they infer the sum of financial costs which might relate 

to capital investment, labour costs, training, etc.