Brochure bachelor mocku 5

1

st

 year: 

During the 

Ć

rst year, students are following core modules on order to discover the universe

of fashion business. They will acquire basic skills in marketing, communication, market

research, human resources and accounting in order to lay the pedagogical foundation of

their learning curve. The 

Ć

rst year of the Bachelor Fashion Marketing and the Bachelor 

Visual Merchandising are taught in common. 

Marketing foundations

: is where students are going to be introduced to the world of

marketing in a broad frame. 

x

 

Basic Marketing Principles (60h) 

x

 

Segmentation, Targeting and Positioning – Consumer Behavior (45h) 

x

 

Basic Marketing Communication (30h) 

Fashion Business

: is the Module Grouping where students will be introduced to their

career as entrepreneurs. 

x

 

Basic Accounting and Statistics (60h) 

x

 

E-Fashion (30h) 

x

 

Human Resources (60h) 

x

 

Fashion Industry Cycle (20h) 

x

 

Fashion Distribution Panorama (20h)