Blockchain Revolution

Enter the Matrix
Taking into account how blockchain technology can enable access to unique
capabilities outside corporate boundaries, firms can now define those business
activities or functions that are fundamental to competitiveness—that are both mission
critical and also unique enough to ensure differentiated value.
However, this In-Out Matrix is just a starting point for defining corporate
boundaries at any given point. What other factors should firms consider in

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determining what is fundamental? What extenuating circumstances are there that
might affect choices to outsource or nurture internally?