Benjamin franklin and albert einstein, this is the exclusive biography of steve jobs

A Bauhaus Aesthetic:
Interviews with Dan’l Lewin, Steve Jobs, Maya Lin, Debi Coleman. 
Steve Jobs in conversation with Charles Hampden-Turner, International Design Conference in 
Aspen, June 15, 1983. (The design conference audiotapes are stored at the Aspen Institute. I want 
to thank Deborah Murphy for finding them.)
Like a Porsche:
Interviews with Bill Atkinson, Alain Rossmann, Mike Markkula, Steve Jobs. 
“The Macintosh Design Team,” 
Byte
, Feb. 1984; Hertzfeld, 29–31, 41, 46, 63, 68; Sculley, 157; 
Jerry Manock, “Invasion of Texaco Towers,” Folklore.org; Kunkel, 26–30; Jobs, Stanford 
commencement address; email from Susan Kare; Susan Kare, “World Class Cities,” in Hertzfeld, 
165; Laurence Zuckerman, “The Designer Who Made the Mac Smile,” 
New York Times
, Aug. 26, 
1996; Susan Kare interview, Sept. 8, 2000, Stanford University Library, Special Collections; 
Levy, 
Insanely Great
, 156; Hartmut Esslinger, 
A Fine Line
(Jossey-Bass, 2009), 7–9; David 
Einstein, “Where Success Is by Design,” 
San Francisco Chronicle
, Oct. 6, 1995; Sheff.
CHAPTER 13: BUILDING THE MAC
Competition:
Interview with Steve Jobs. Levy, 
Insanely Great
, 125; Sheff; Hertzfeld, 71–73; 
Wall Street Journal
advertisement, Aug. 24, 1981.
End-to-end Control:
Interview with Berry Cash. Kahney, 241; Dan Farber, “Steve Jobs, the 
iPhone and Open Platforms,” ZDNet.com, Jan. 13, 2007; Tim Wu, 
The Master Switch
(Knopf, 
2010), 254–276; Mike Murray, “Mac Memo” to Steve Jobs, May 19, 1982 (courtesy of Mike 
Murray).
Machines of the Year:
Interviews with Daniel Kottke, Steve Jobs, Ray Cave. “The Computer 
Moves In,” 
Time
, Jan. 3, 1983; “The Updated Book of Jobs,” 
Time
, Jan. 3, 1983; Moritz, 11; 
Young, 293; Rose, 9–11; Peter McNulty, “Apple’s Bid to Stay in the Big Time,” 
Fortune
, Feb. 7, 
1983; “The Year of the Mouse,” 
Time
, Jan. 31, 1983.
Let’s Be Pirates!
Interviews with Ann Bowers, Andy Hertzfeld, Bill Atkinson, Arthur Rock, 
Mike Markkula, Steve Jobs, Debi Coleman; email from Susan Kare. Hertzfeld, 76, 135–138, 158, 
160, 166; Moritz, 21–28; Young, 295–297, 301–303; Susan Kare interview, Sept. 8, 2000, 
Stanford University Library; Jeff Goodell, “The Rise and Fall of Apple Computer,” 
Rolling Stone
, 
Apr. 4, 1996; Rose, 59–69, 93.
CHAPTER 14: ENTER SCULLEY
The Courtship:
Interviews with John Sculley, Andy Hertzfeld, Steve Jobs. Rose, 18, 74–75; 
Sculley, 58–90, 107; Elliot, 90–93; Mike Murray, “Special Mac Sneak” memo to staff, Mar. 3, 
1983 (courtesy of Mike Murray); Hertzfeld, 149–150.

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The Honeymoon:
Interviews with Steve Jobs, John Sculley, Joanna Hoffman. Sculley, 127–130, 
154–155, 168, 179; Hertzfeld, 195.
CHAPTER 15: THE LAUNCH
Real Artists Ship:
Interviews with Andy Hertzfeld, Steve Jobs. Video of Apple sales 
conference, Oct. 1983; “Personal Computers: And the Winner Is . . . IBM,” 
Business Week
, Oct. 3, 
1983; Hertzfeld, 208–210; Rose, 147–153; Levy, 
Insanely Great
, 178–180; Young, 327–328.
The “1984” Ad:
Interviews with Lee Clow, John Sculley, Mike Markkula, Bill Campbell, 
Steve Jobs. Steve Hayden interview, 
Weekend Edition
, NPR, Feb. 1, 2004; Linzmayer, 109–114; 
Sculley, 176.
Publicity Blast:
Hertzfeld, 226–227; Michael Rogers, “It’s the Apple of His Eye,” 
Newsweek
, 
Jan. 30, 1984; Levy,