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“We found that one of the biggest differences”: Carey, Benedict. “Remembering, as
an Extreme Sport.” New York Times Well Blog, May 19, 2014.
For more interesting connections between memorization and general thought, see: The
Art of Memory, by Frances A. Yates, which was first published in 1966. The most
accessible  version  seems  to  be  the  handsome  2001  reprint  by  the  University  of
Chicago Press.

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Rule #3
“the most connected man in the world”; “I was burnt out”; “By the end of that
first week”; “The end came too soon”; and general information about Baratunde
Thurston’s  experiment:  from  the  Baratunde  Thurston  article  “#UnPlug”  that
appeared 
in 
the 
July–August 
2013 
issue 
of 
Fast 
Company.
http://www.fastcompany.com/3012521/unplug/baratunde-thurston-leaves-the-
internet.
The reference to Thurston’s Twitter usage refers to the tweets on March 13, 2014, from
the Twitter handle @Baratunde.