Acca paper F1 fia diploma in Accounting and Business Accountant in Business (AB/fab) exam kit


which has given it an advantage due to significant economies of scale. MBV still



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which has given it an advantage due to significant economies of scale. MBV still 
retails its products at a similar price to its rivals. 
(iv) 
The market for fine furniture in country G is growing very slowly.
(1 mark each, total = 4 marks)
(Total: 4 marks) 
7
 
(a)
 
Here are four short references to activities within Porter’s value chain: 

Storing and handling inputs 

Activities after the point of sale 

The way the business is organised 

Purchasing of all inputs, including materials 
Required: 
Identify the description above which is associated with each of the following value 
chain activities, by writing A, B, C, D or None. 
(i) Inbound 
logistics 
(ii) Procurement 
(iii) Service 
(iv) Operations 
(v) Infrastructure
(0.5 marks each, total = 2.5 marks)
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P AP E R F 1 ( F A B ) :
AC COU N TAN T IN B US INES S
 
82
KA P LA N P UBL I SH IN G 
(b) 
Below are a number of statements regarding Porter’s generic strategies. 

Focus involves offering general goods to a small segment of the market at a 
low price 

Cost leadership involves manufacturing goods more efficiently than rivals 

Businesses may become cost leaders by making their goods a lower quality 
than their rivals 

A focus strategy tends to allow businesses to charge a premium price 

Differentiation involves charging a premium for a product due to its actual or 
perceived benefits to the customer 

Businesses that are stuck in the middle are trying to sell products at too high a 
price. 

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