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[Chaffey, Dave] Digital business and E-commerce 2nd book

Information supply chain 

An   information-  centric   

view of the supply chain which addresses the organisational 

and technological challenges of achieving  technology- 

 enabled supply chain management efficiency and 

effectiveness.



Infrastructure as a Service (IaaS) 

Hardware used  

to provide support for  end-  user applications is outsourced 

and paid for according to level of usage. The hardware 

infrastructure used includes servers and networks.

Initiation 

The  start-  up phase of the project.



Intellectual property rights (IPR) 

Protect the 

intangible property created by corporations or individuals 

that is protected under copyright, trade secret and patent 

laws.

Interactivity 

The medium enables a dialogue between 

company and customer.

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