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Looking ahead
It's important during this exciting time of innovation to seize the moment and creatively adapt to the changing concept of hospitality, capitalize on new trends and expand market share. While new hospitality market disrupters may threaten traditional hotel business models, they also present an opportunity for new products in an industry that has always prized itself on innovation and creativity. Business and leisure travelers alike are now demanding the inclusion of new hotel products in their travel. It will be up to the hospitality industry to continue to innovate and incorporate new concepts into its platforms, formats and brands.
INNOVATION MANAGEMENT
IN THE HOSPITALITY INDUSTRY:
DIFFERENT STRATEGIES FOR
ACHIEVING SUCCESS
Michael C. Ottenbacher
San Diego State University
The importance of innovation as the key driver of sustained success has been well docu-
mented in the marketing and hospitality literature. In the past decade, several studies have
investigated the success factors associated with service innovations. Few of these studies,
however, have dealt with hospitality innovations. Hospitality firms develop innovations
with specific objectives and goals in mind and have several approaches to measure per-
formance accordingly. However, no research in hospitality innovation has addressed the
question of whether hospitality firms should have different approaches depending on their
objectives for the individual innovation projects. This study obtained data on 185 hospi-
tality innovations and identified three performance dimensions: market performance,
financial performance, employee and customer relationship enhancement. Of the 23
potential success determinants, 12 were found to be drivers of performance.
INNOVATION MANAGEMENT
IN THE HOSPITALITY INDUSTRY:
DIFFERENT STRATEGIES FOR
ACHIEVING SUCCESS
Michael C. Ottenbacher
San Diego State University
The importance of innovation as the key driver of sustained success has been well docu-
mented in the marketing and hospitality literature. In the past decade, several studies have
investigated the success factors associated with service innovations. Few of these studies,
however, have dealt with hospitality innovations. Hospitality firms develop innovations
with specific objectives and goals in mind and have several approaches to measure per-
formance accordingly. However, no research in hospitality innovation has addressed the
question of whether hospitality firms should have different approaches depending on their
objectives for the individual innovation projects. This study obtained data on 185 hospi-
tality innovations and identified three performance dimensions: market performance,
financial performance, employee and customer relationship enhancement. Of the 23
potential success determinants, 12 were found to be drivers of performance.
INNOVATION MANAGEMENT
IN THE HOSPITALITY INDUSTRY:
DIFFERENT STRATEGIES FOR
ACHIEVING SUCCESS
Michael C. Ottenbacher
San Diego State University
The importance of innovation as the key driver of sustained success has been well docu-
mented in the marketing and hospitality literature. In the past decade, several studies have
investigated the success factors associated with service innovations. Few of these studies,
however, have dealt with hospitality innovations. Hospitality firms develop innovations
with specific objectives and goals in mind and have several approaches to measure per-
formance accordingly. However, no research in hospitality innovation has addressed the
question of whether hospitality firms should have different approaches depending on their
objectives for the individual innovation projects. This study obtained data on 185 hospi-
tality innovations and identified three performance dimensions: market performance,
financial performance, employee and customer relationship enhancement. Of the 23
potential success determinants, 12 were found to be drivers of performance
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