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Implementation Intentions, aka “When-Then” Plans



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Implementation Intentions, aka “When-Then” Plans
Finally, to make sure we accomplish our goals, it helps to get very specific about
what we’ll do and when we’ll do it. Just compare these two versions of Audrey’s
goal, for example:


“I’m going to be more collaborative in my conversations today.”
“When the other person frowns or raises issues, then I’ll stop to listen
properly and then ask questions to find out more.”
Which leaves you with the clearer idea about what she should actually do?
The second is much more tangible, much easier to imagine her succeeding at,
isn’t it?
That’s because it contains a clear “when-then” rule, which says, “
when
X
happens, 
then
I will do Y.” This kind of rule—known to scientists as an
implementation intention
—takes much less effort for our brains to handle than
an abstract concept like “being collaborative,” since it leaves no doubt about
what to do when the time comes. By bridging the gap in our brain between
abstract hopes and concrete steps, the “when-then” formulation creates a well-
known recipe for meeting our goals.
5
Psychologist Heidi Grant Halvorson, at
Columbia’s Motivation Science Center, found in a review of more than two
hundred studies that setting implementation intentions makes people as much as
three times
more likely to achieve their aspirations.
6
Here’s a small “when-then” example that has helped me achieve a daily goal.
I’m not a morning person, and I’ve only ever been productive in the early hours
because I had colleagues expecting me to show up. So when I set up my own
consulting business and became my own boss, I knew there was a real risk I’d
waste the first part of the day. My husband suggested that I get into a new habit
of taking a brisk morning walk to wake up my mind before starting work. It
sounded like a good new routine to adopt. But when I tried it, I’d often end up
dawdling sleepily in the kitchen while reading email. So I wheeled out the
“when-then” guns, and set myself some rules: “
When
I wake up on a weekday
morning, 
then
I will throw on some clothes and go make coffee to put in my
travel mug. 
When
I leave the house, 
then
I’ll pick up the spare keys next to the
door and go for a twenty-minute walk. 
When
I get back, 
then
I’ll check email for
the first time.”
To you, this little routine may seem like nothing. But these extremely specific
and practical “when-thens” helped me to change the habits of a lifetime. And
they’re a wonderful way of making sure that your own goals get a little armor
plating before going into battle.



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