How did the Gucci brand, recognized as the most popular brand of the year 2021, win the love of buyers from all over the world?

How did the Gucci brand, recognized as the most popular brand of the year 2021, win the love of buyers from all over the world?

Gucci (Gucci) is a world-famous fashion house of Italian origin, specializing in the production of high-end shoes, clothing, textiles, cosmetics and accessories. Today, this brand "Kering" is part of the transnational retail trade. This is the second best — selling label after LVMH (Moët Hennessy-Louis Vuitton)in the world

The story of Gucci begins with one man — Guchchio Guchchi. He was born in Florence in 1881 in the family of an Italian simple craftsman. The father of the future fashion designer-designer was engaged in the production and sale of ladies ' elite hats, which allowed the little Guchchio to get acquainted with various techniques and technologies of processing materials from childhood, to learn the secrets of his sewing skills.
When the guy turns 23 years old, he decides to start his own business, thereby freeing himself from the constant father's lectures and moral teachings. Thus, in 1904-th year in Florence appeared a workshop specializing in the production of horse harness, which was called the “House of Guchchi”. However, young and inexperienced Guchchio soon could not normalize the business, and his debts increased and he was forced to close the store.

Cold and unpretentious England can not meet the curious and moderate Italian: the only business occupied by Guchchio Guchchi will be the position of a freight forwarder in this luxurious Hotel “Savoy”. However, despite all his coolness, exactly in the British man, he evoked qualities and inclinations that would help him create his own fashion house, which conquered not only Italy, but also the whole world.

• Cold and unpretentious England can not meet the curious and moderate Italian: the only business occupied by Guchchio Guchchi will be the position of a freight forwarder in this luxurious Hotel “Savoy”. However, despite all his coolness, exactly in the British man, he evoked qualities and inclinations that would help him create his own fashion house, which conquered not only Italy, but also the whole world.

Observing the guests of the hotel, the future designer feels the different characteristics of rich people, their desires, needs, habits. All this at the beginning comes to the idea of creating their own company, which produces high-quality bags and purses.

Thus, according to the traveler's bag, you can clearly define all of its components: from the sense of style and ending with the belonging of a certain social stratum.

• Made of fully natural and high-quality materials, Gucci's horse sporti equipment quickly gained the affection of the riders who chose this competition outfit. Thanks to the production of these products, commodity rumors are gradually starting to hit Europe as a whole.

In addition, from the middle of the 20-ies of the last century, the adult sons of Guchchio began to join the family business, and the first-born Aldo was especially interested in the fate of the company. It was he who invented the unique corporate logo of the fashion house in 1933, which was derived from the initials of the letters G and G-Guchchio Gucci (Guccio Gucci).

• In addition, from the middle of the 20-ies of the last century, the adult sons of Guchchio began to join the family business, and the first-born Aldo was especially interested in the fate of the company. It was he who invented the unique corporate logo of the fashion house in 1933, which was derived from the initials of the letters G and G-Guchchio Gucci (Guccio Gucci).