Grammar for ielts fiona Aish & Jo Tomlinson ■L& 11

S ection D ________________
On the other hand the semiotics of fashion can be seen as a product of a consumer-based society where 
appearance, especially through clothing, is valued and judged. This leads to people making conclusions 
about others on the basis of what they wear. These conclusions are often incorrect and damaging as 
they attach values and characteristics to people which they may not actually believe in or possess.
Section 
E _____________
In conclusion fashion can be a useful way to analyse an individual, group, society o r tim e period. 
Clothing and body adornm ent can hig h lig h t status, mood, ideas and values. Although sem iotics 
has som etim es been criticized as a tool of jud g m e n t fo r appearance, it has generally offered a 
valuable insight into human thought and behaviour throughout history.
i
Connecting fashion and character
ii
Fashion as a to o l fo r unifying people
iii
Fashion is a like a language
iv
The effect of consum erism on fashion
v
Using fashion to develop c u ltu ra l knowledge
vi
Explaining fashion w ith signs
vii
The difference between individual and group identity in fashion
viii
Fashioning the body fo r com m unication
Fashion 
7 3
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18 Film and entertainment
The passive
Academic language often uses 
the passive voice. 
The passive is used fo r the follow ing reasons: 
To focus on who/what receives the action
ACTIVE SENTENCE:
Elton John partlv w rote 
The Lion Kinq
soundtrack.
PASSIVE SENTENCE:
The Lion Kino
soundtrack was oartlv w ritte n bv Elton John.
In the passive sentence the im portant focus is on 
The Lion King.
Here, the text around this 
sentence is more likely to be about 
The Lion King.
In the firs t sentence, the text is more likely 
about Elton John.
When who/what does the action is unim portant o r irrelevant