Glossary of marketing terms Absolute advantage

Glossary of marketing terms

Absolute advantage. One country enjoying total lower costs of production than another country (ies).

Adaptation. Goods or service adapted in either product, distribution or advertising form to take account of unique conditions in any one country(ies).

Advertising. Any form of marketing communication in the paid media.

Agent. A channel institution which represents one or more suppliers for a fee.

Aggressive exporter. An organisation which develops clear marketing strategies for what it intends to do in a foreign markets.

Anthropology. The discovery of beliefs, motives and values through the study of a society's overt and covert behaviour.

Area organisation. A form of international organisational structure used by highly marketing oriented organisations with stable products.

Attitudes and values. A predisposition towards a person or object based on cultural mores and values which is a precursor of behaviour.