Globalization

JEL: 

Z310

1 Introduction

The number of business contacts has started to 

increase steadily at the end of the 20th century. 

That resulted in the development of business 

tourism and MICE industry. 

MICE (Meeting, Incentive, Conference, Event) 

tourism sector consists of meetings, incentives, 

conventions and exhibitions activities including 

conferences, congresses and trade shows. This 

sector has been regarded as one of the most dynamic 

and important sector of the tourism industry that 

focuses on business activities rather than leisure.

Being developed by more than 115 countries 

globally, MICE is therefore, considered to be one of the 

most indispensable conditions for tourism destination 

development as well as the key contributors to 

economy of the destination by generating income and 

sustaining full-time employment. 

World travel and tourism council forecasts that 

the annual turnover of business tourism will 

increase by 3.7% over the next ten years and will 

grow from $1.15 billion in 2016 to $1.7 billion in 

2027 [1].